Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, make a purchase, or contact us for support.

Personal Information

• Name and contact information (email address, phone number, mailing address)
• Account credentials (username and password)
• Payment information (processed securely through our payment partners)
• Purchase history and preferences
• Communications with us (customer service inquiries, feedback)

Seller verification (KYC)

If you sell on our marketplace, we may collect identification documents, proof of address, still images, and short video recordings you upload for identity and liveness checks. We use these only to verify sellers, reduce fraud, and meet legal obligations. They are stored as secure media, reviewed by authorised Afriyah staff, and kept only as long as needed for verification, dispute resolution, or legal compliance.

Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent on site, click patterns)
• Cookies and similar tracking technologies
• Location information (with your permission)

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services:

• Order Processing: Process and fulfill your orders, send order confirmations and shipping notifications
• Customer Service: Respond to your inquiries and provide customer support
• Account Management: Maintain your account and provide access to your order history
• Marketing: Send promotional emails, newsletters, and special offers (with your consent)
• Personalization: Customize your shopping experience and recommend products
• Analytics: Analyze website usage to improve our services and user experience
• Security: Protect against fraud and unauthorized access

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted third parties who help us operate our business (payment processors, shipping companies, email service providers)
• Legal Requirements: When required by law or to protect our rights and the rights of others
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: When you have given us explicit permission to share your information

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for all data transmission
• Secure servers and databases
• Regular security audits and updates
• Access controls and employee training
• Payment card industry (PCI) compliance

Note: While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

5. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-out: Unsubscribe from marketing communications
• Restriction: Limit how we use your information

To exercise these rights, please contact us using the information provided below.

6. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience:

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for targeted advertising (with consent)

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality.

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this privacy policy
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Support business operations

When personal information is no longer needed, we will securely delete or anonymize it.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Displaying a notice on our website

Your continued use of our services after any changes constitutes acceptance of the updated policy.